You know what’s funny? Some businesses just stick in your head all year. Not because they’re running fancy ads or blowing budgets on billboards. Nope. They’re using printed calendar cards that hang out in wallets every single day.
Get this. PPAI research found that 90% of folks actually remember brand names from promotional stuff they receive. Digital ads? Gone in seconds. But a calendar card sitting next to someone’s credit cards? That’s pure gold right there.
Remember when wall calendars were the thing? Bulky, boring, and mostly forgotten by February. Fast forward to now and we’ve got these sleek little wallet sized cards doing all the heavy lifting. Old school vibes with a modern twist. And honestly? It works better than anyone expected.
What Are Printed Calendar Cards Anyway?
Okay so here’s the deal. These are basically credit card sized marketing tools. One side shows off your business stuff. The other side? A full year calendar. Simple concept but crazy effective.
Size wise we’re talking 3 3/8 by 2 1/8 inches. Round corners so they don’t poke holes in wallets. PrintRobot makes them in two flavors. Thick 30 mil PVC that feels legit like a credit card. Or thin 18 mil flexible plastic for easier pocket sliding.
Customization is where things get fun though. Your logo goes on there. Phone number. Website. Whatever message you want really. Full color printing on waterproof plastic means these bad boys can handle coffee spills and back pocket sitting without looking rough.
Why Calendar Cards Actually Work for Marketing
Numbers time. And these ones are pretty wild. The Advertising Specialty Institute says 87% of people hang onto promotional products for over a year. Twelve whole months of your brand chilling in someone’s wallet. Can’t beat that.
Think about your own behavior for a sec. How fast do you scroll past Instagram ads? Two seconds maybe? Calendar cards flip that script completely. Every wallet opening becomes a brand impression. We’re talking thousands of views from one tiny card.
Here’s the kicker though. Research shows 83% of consumers will actually buy from brands that give them promotional products. Not just remember them. Actually purchase stuff. That’s real money behavior changing because of a little plastic card.
Choosing the Right Calendar Cards for Your Business
Picking these out isn’t complicated but yeah there’s some thinking involved. Who’s your crowd? Real estate folks might want that thick premium feel. Pizza shops could go thinner and more casual. Match the card to your vibe basically.
Design stuff matters more than you’d think. Logo needs to pop. Phone number should be readable without squinting. Maybe throw your Instagram handle on there too. But don’t go crazy cramming everything in. White space is your friend here. PrintRobot does free design help on orders over $250 which takes the headache away.
How many should you order? Most businesses start around 500 or 1000 pieces. Test the waters first. Hand them out at networking events. Toss them in shopping bags. Mail them with invoices. Once you see what sticks you can always order more.
How to Get Started with PrintRobot
The whole process is honestly pretty painless with PrintRobot. They’re based in Florida running a massive 55,000 square foot facility. Everything gets made right here in the USA. No weird overseas delays or sketchy quality problems.
Here’s how it goes down. Pick your quantity and thickness. Upload your logo or let their design team handle it for free. They’ll send a proof to check over. Give it the thumbs up and your calendar cards ship out in 10 to 15 business days.
In a rush? They’ve got faster options too. Questions bouncing around your head? Their team actually picks up the phone at 800.547.6624. They do email and video chats too. When’s the last time a printer offered Zoom calls? Pretty refreshing honestly.
FAQs About Printed Calendar Cards
How long will these things actually last?
Good quality PVC cards stick around for years without getting all faded or cracked up. Daily wallet abuse? No problem.
What’s the smallest order I can place?
PrintRobot starts at 250 cards. Perfect if you’re just dipping your toes in without committing to thousands.
Can each card have different info on it?
Yep variable data printing is totally doable. Different names or codes on each card. Super handy for membership programs.
Better than regular business cards?
Different tools for different jobs really. But calendar cards get kept way longer because people actually use that calendar. Business cards end up in junk drawers. Just saying.
